Showing posts with label Dodge. Show all posts
Showing posts with label Dodge. Show all posts

Tuesday, February 9, 2010

Dodge follow-up (from Erica)

Apparently, Dodge has been taking heat for their misogynistic "man's last stand" commercial lately, and instead of rolling over and getting rid of the ad as they ought to, they've opted to produce another ad that doesn't exactly make up for everything.

The original ad- images of men voiced-over by a male voice making promises of "civilized behaviour" a la putting the toilet seat down and eating fruit for breakfast, all the while implying that these are from the checklist of emasculation- is bad enough, but the new one is even worse. It features a woman standing out on the lawn of a house while her male partner yells at her and throws her stuff out of a second-story window. She then gets into the advertised Dodge sedan and drives away while a text banner declares that Dodge makes getaway cars. I'm not making this up! Apparently, escaping from your angry partner who's throwing stuff at you is a marketing tool.

If you want to watch the ads, the original is available here and the new one is available here. I'd post them in here, but I don't really want their links to dirty the site.